Samira Jafari was born in Tehran, and came to London after living in Paris, Zugerberg, and Vancouver. She studied jewellery making and design at Central Saint Martins and became an apprentice under Alan Gard for 5 years before launching her own line.


My inspiration comes form a variety of sources because I believe you can see beauty everywhere, from the curves of an ammonite fossil, to the geometry of a Persian carpet to the endless inspirations of nature and emotions. Transforming raw materials into a finished piece is the closest experience I have found to magic and alchemy.


My jewellery reflects my passion for the arts and creativity, I don’t consider myself a designer but rather an artisan who loves to work with her hands. There is something remarkably gratifying about the ancient skills of cutting, shaping, soldering and polishing the metal.

I can be at my bench working on a piece until my body tells me I need to stop. The jewellery I make should appeal to confident women or men of all ages. I don’t want my jewellery to be an accent of some sort, I don’t do subtle.